Whatsapp's New Feature Continues Facebook's Snapchat Mimicry.
SAN FRANCISCO — Facebook offered $3 billion to buy the ephemeral messaging app Snapchat in 2013. Snapchat’s founder, Evan Spiegel, turned down the offer. Ever since, Facebook and some of its top apps — including Instagram, WhatsApp and Messenger — have been trying to tap into the explosively popular photo-sharing features pioneered by Snapchat. The latest sign of that came on Monday as WhatsApp, a mobile messaging application used by 1.2 billion people, unveiled a version of its Status feature that takes a significant number of cues from Snapchat. Similar to Snapchat’s Stories feature, WhatsApp’s Status now lets people share images, GIFs and videos as a status update, all of which last for 24 hours before disappearing. The move follows a string of actions by Facebook to emulate Snapchat. In August, Instagram introduced a Stories feature that was a near exact copy of Snapchat’s. In December, Messenger revamped its look and feel to emphasize sending photos, just like Snapchat. ...